TIARA MADAME X 444

BEHIND EVERY BRAND THERE'S A STORY :

IT ALL STARTED WITH A 17 YEAR OLD BOY, A TYRE SHOP JOB, AND A DREAM BIGGER THAN HIS SURROUNDINGS.

BY DAY, HE SOLD TYRES - WORKING LONG HOURS IN A DUSTY GARAGE, LEARNING THE VALUE OF HUSTLE AND PATIENCE, BUT WHEN THE GARAGE LIGHTS DIMMED, HE STEPPED INTO THE RING. BOXING WASN'T JUST A SPORT FOR HIM - IT WAS A MINDSET. EVERY PUNCH, EVERY ROUND, EVERY BRUISE WAS BUILDING SOMETHING GREATER.

FAITH, FORTITUDE AND A FOUNDATION

HE WASN'T JUST FIGHTING OPPONENTS - HE WAS FIGHTING FOR SOMETHING MORE.

WHILE OTHERS SAW A SWEATY GARAGE OR A RUNDOWN GYM, HE SAW POTENTIAL. HE STARTED SKETCHING DESIGNS DURING BREAKS - CLOTHING THAT REFLECTED HIS WORLD. THE RAWNESS OF THE STREETS, THE GRIT OF THE GYM, AND THE SPIRIT OF SELF-MADE SUCCESS. WHAT BEGAN AS STREETWEAR SOON GREW INTO PERFORMANCE-READY GYM APPAREL, BECAUSE HE KNEW THE FEELING OF NEEDING GEAR THAT COULD KEEP UP WITH YOU - IN THE RING, ON THE STREET, AND THROUGH LIFE.

THEN CAME THE BIG MOMENT. HE WON THE NATIONAL BOXING CHAMPIONSHIP.

BUT THAT TITLE WASN'T THE END - IT WAS THE BEGINNING. IT PROVED WHAT HE ALREADY KNEW: THAT WITH ENOUGH DRIVE, ANYTHING WAS POSSIBLE. THAT SAME MINDSET BECAME THE FOUNDATION OF THIS BRAND.

FROM THE TYRE SHOP TO THE BOXING RING, FROM STREETWEAR TO GYM ESSENTIALS - THIS IS MORE THAN CLOTHING.

THIS IS A MOVEMENT FOR THE SELF-MADE. BUILT FOR THE FIGHTERS. DESIGNED FOR THE RELENTLESS.